Relo and Pictory side by side
| Relo | Pictory | |
|---|---|---|
| Built for | Product marketing videos: launches, ads, walkthroughs, explainers | Script, blog and URL to video, and repurposing long recordings |
| How you pay | Credit packs, no subscription: 200 for $20, 500 for $40 | Monthly or annual subscription |
| Free option | 100 free credits on signup, no card | 14-day trial: 3 videos, 720p, watermarked |
| Paid entry | From $20, one-off | Starter $29/month ($25/month billed annually), up to 30 minutes a month |
| Visual style | Designed motion graphics, 3D, illustrated and stickman stories | Stock footage and images (Storyblocks, Getty) with text overlays |
| Screen recordings | Dedicated mode: zooms, callouts, numbered steps | Edit recordings by transcript |
| How you edit | Ask for changes in chat (5 credits each) | Scene editor and AI video editor |
| Export | 9:16, 1:1 and 16:9 from the same video | Up to 1080p on paid plans |
| Use from an AI assistant | Yes, via the Relo MCP server | Not listed on the pricing page |
Pictory figures are from its pricing pageand may have changed since. Relo's costs are on pricing.
When to choose Relo
- You want a video that shows your product, not stock clips matched to a script.
- You need a launch video, a short ad or a screen recording walkthrough.
- You make videos now and then and would rather buy credits than subscribe.
When to choose Pictory
- You turn many blog posts or scripts into videos every month.
- You cut long webinars or recordings into short clips.
- Stock footage suits your content.
See what Relo makes: launch videos, ads, walkthroughs and avatar explainers.
Frequently asked questions
Is Relo a Pictory alternative?
For product videos, yes. Pictory matches stock footage to a script or article; Relo designs the scenes around your product, with motion graphics, screen recordings or an AI presenter.
Which is cheaper?
For a few videos, Relo: 100 free credits make about two finished videos, and packs start at $20 with no subscription. Pictory Starter is $29 a month, or $25 a month billed annually.
Does Pictory have a free plan?
It has a 14-day free trial: up to 3 videos, exported at 720p with a Pictory watermark.