Relo and HeyGen side by side
| Relo | HeyGen | |
|---|---|---|
| Built for | Product marketing videos: launches, ads, walkthroughs, explainers | Avatar videos, translation and lip-sync |
| How you pay | Credit packs, no subscription: 200 for $20, 500 for $40 | Monthly or annual subscription |
| Free option | 100 free credits on signup, no card | Free plan: 3 videos a month up to 1 minute, watermarked |
| Paid entry | From $20, one-off | Creator $29/month ($24/month billed annually), 600 credits |
| AI avatars | 10 presenters, +35 credits per video (beta) | 700+ stock avatars on paid plans, plus custom avatars |
| Without an avatar | Motion graphics, 3D, screen recording, illustrated and stickman stories | Avatar-first, with a video agent |
| How you edit | Ask for changes in chat (5 credits each) | Script and scene editor |
| Export | 9:16, 1:1 and 16:9 from the same video | Up to 1080p on Creator, 4K on Pro |
| Use from an AI assistant | Yes, via the Relo MCP server | Not listed on the pricing page |
HeyGen figures are from its pricing pageand may have changed since. Relo's costs are on pricing.
When to choose Relo
- Your video is about the product: features, a launch, a walkthrough, an ad.
- You want the design, captions and music made for you from one brief.
- You don't want a monthly subscription.
When to choose HeyGen
- You need a realistic custom avatar of yourself, or many avatars to choose from.
- You translate videos into many languages with lip-sync.
- You make avatar videos every week and a subscription works out cheaper.
See what Relo makes: launch videos, ads, walkthroughs and avatar explainers.
Frequently asked questions
Is Relo a HeyGen alternative?
For product videos, yes. Relo can add an AI presenter, but its focus is the designed video around the product: motion graphics, screen recording walkthroughs, ads and stories. HeyGen focuses on avatars, custom likenesses and translation.
Which is cheaper?
For occasional videos, Relo: new accounts get 100 free credits, and packs start at $20 with no subscription. HeyGen Creator is $29 a month, or $24 a month billed annually.
Does HeyGen have a free plan?
Yes. It allows 3 videos a month of up to 1 minute each, with a watermark.