The Relo blog
Practical guides to making launch videos, product demos, ads and explainers with AI, from the team building Relo.
How to make a product launch video (without editing software)
A step-by-step guide to a 30–60 second launch video for Product Hunt, X or LinkedIn: the structure that works, what to write in the brief, and what it costs.
- Product videos
How to turn a screen recording into a product walkthrough video
Raw screen captures are hard to follow. Here is how to turn one into a walkthrough with zooms, callouts and numbered steps, and when to add a voiceover.
- Product videos
AI avatar explainer videos for SaaS: how they work and what they cost
An AI presenter can explain your product on camera without filming anyone. What an avatar video is, when it beats motion graphics, how to write the script, and the cost.
- Social ads
How to make a 15-second vertical video ad for TikTok, Reels and Shorts with AI
The structure of a 15-second vertical ad, why captions are not optional, how to write the hook, and how to make one with AI in minutes, then resize it for every feed.
- Comparisons
Editing video without a timeline: chat-based editing vs CapCut
Timeline editors like CapCut give you control frame by frame; chat-based editors change the video when you describe the change. When each one is the right tool.
- Guides
How to make videos from Claude, ChatGPT or Cursor with MCP
Connect Relo to your AI assistant over MCP, then ask for a video in chat, see the preview, edit it in plain words and download the MP4. Setup takes two minutes.