In brief:
- What you give it: a few sentences about your product and the launch. Screenshots or a screen recording are optional.
- What you get: a designed, animated 30–60 second launch video with your brand, captions and music, in minutes.
- How you change it: by asking in chat ("make the price bigger", "end on the URL"), 5 credits per change.
- Cost: about 50 credits for a finished video. New accounts get 100 credits free.
What is an AI product launch video maker?
An AI product launch video maker is software that writes, designs and animates a launch video from a written brief, so you don't need an editor, a timeline or footage. You describe what the product does and who it's for; the tool builds the scenes, the on-screen text, the motion and the ending, and you refine the draft instead of building it frame by frame.
How do you make a launch video with Relo?
- Set up your product profile once. Name, short description, colours and logo. Every video uses them.
- Write the brief in the chat. The hook, the problem, what the product does, one proof point and the call to action, in a few sentences.
- Watch the draft. Relo writes the script, designs each scene and plays a preview in the chat within minutes.
- Change it by chatting. "Cut the intro to two seconds." "Make the headline bolder." Each change is a sentence and makes a new draft.
- Render the sizes you need. 16:9 for Product Hunt, YouTube and your site; 9:16 for Reels, TikTok and Shorts; 1:1 for feeds.
An example brief:
Fast-paced launch video for Ledgerly, an app that chases unpaid invoices for freelancers. Open on "Still chasing invoices?" Show a reminder going out automatically and a "Paid" stamp landing. Proof: "Get paid 9 days sooner." End on "Try it free at ledgerly.app". Confident, under 45 seconds.
What makes a launch video work?
- The product appears in the first three seconds. Not a logo, not the company name.
- One promise. The result your best users care about, not a list of features.
- It works on mute. Most feeds autoplay without sound, so on-screen text carries the story.
- One call to action, with your URL on the last frame.
The step-by-step guide to launch videos covers structure, timing and a launch-day checklist.
Which style suits your launch?
| Style in Relo | Best when | Credits |
|---|---|---|
| Standard motion graphics | You have no footage, or the idea is simple to show | 35 |
| 3D motion graphics | You want depth and a moving camera for a premium feel | 35 |
| Screen recording | The interface itself is the selling point | 35 |
| AI avatar presenter | You want a person explaining it, like a founder note | 70 |
| Illustrated or 3D story | The product is easier to understand as a story with characters | 50, voiceover included |
Add an AI voiceover for 10 credits if you want narration. Captions, music, stock footage and your brand kit are free.
What does a launch video cost?
| Step | Credits |
|---|---|
| Create the video | 35 |
| One round of changes | 5 |
| Final render, one size | 10 |
| Typical total | 50 |
| Each extra size | +10 |
Credit packs start at 200 credits for $20, with no subscription. See pricing.
Can I make it from ChatGPT or Claude?
Yes. Relo works inside AI assistants over MCP, so you can ask for the launch video in the chat you already use and watch the draft there. See making videos from Claude, ChatGPT or Cursor.
Frequently asked questions
How long does it take to make a launch video with Relo?
The first draft is ready a few minutes after you send the brief. Most people make one or two rounds of changes by chat before rendering.
Do I need footage or screenshots?
No. Relo can build the whole video from a brief with motion graphics. Screenshots or a short screen recording help when the interface is the selling point.
How much does a launch video cost?
About 50 credits: 35 to create the video, 5 per change and 10 per render. New accounts get 100 credits free, and packs start at 200 credits for $20.
Can I get versions for Product Hunt, X and Reels?
Yes. Render the same video in 16:9, 9:16 and 1:1; each size is a separate 10-credit render.
Does the video use my brand?
Yes. Add your name, description, colours and logo to your product profile once, and every video uses them.